Playbooks
Step-by-step outbound playbooks: building an ICP, sequencing LinkedIn and WhatsApp, handling objections and booking more meetings per rep.
First messages go out in week two and full volume starts around day 21. What happens in each phase, when to expect early meetings and how long to judge results.
Start on LinkedIn when you have no prior contact, and move to WhatsApp once there is a reason to. Here is when each one should go first, and when it should not.
When LinkedIn and WhatsApp both touch a prospect, last touch takes the credit and lies to you. Here is how to attribute meetings across channels.
Adding WhatsApp to LinkedIn outreach can lower your cost per booked meeting, or quietly raise it. Here is the maths by channel mix, and the levers that move it.
Step-based sequences break the moment a prospect replies. Here is how to run LinkedIn and WhatsApp as one behaviour-driven cadence instead of fixed timed steps.
Running LinkedIn and WhatsApp from one seat means knowing when to move a conversation. Here is which touch belongs on which channel, and when not to switch at all.
