Playbooks
Step-by-step outbound playbooks: building an ICP, sequencing LinkedIn and WhatsApp, handling objections and booking more meetings per rep.
Adding WhatsApp to LinkedIn outreach can lower your cost per booked meeting, or quietly raise it. Here is the maths by channel mix, and the levers that move it.
Step-based sequences break the moment a prospect replies. Here is how to run LinkedIn and WhatsApp as one behaviour-driven cadence instead of fixed timed steps.
Running LinkedIn and WhatsApp from one seat means knowing when to move a conversation. Here is which touch belongs on which channel, and when not to switch at all.
Most replies are not yes or no. They are five recurring objections — and how you answer them decides whether the thread ends or turns into a meeting.
Most ICPs are positioning documents, not targeting instructions. Here is how to write one an SDR — or an agent — can turn into a list this afternoon.
