How to define an ICP that outbound can actually target
Most ICPs are positioning documents, not targeting instructions. Here is how to write one an SDR — or an agent — can turn into a list this afternoon.
Lina Alvarez 2 min
Blog
Outbound, written down.
What we learn running autonomous outreach for hundreds of teams — the messaging that gets replies, the timing that gets meetings, and the numbers behind both.
